Privacy Policy

Last updated: 27 January 2026

1. Introduction

Superdust Pty Ltd (“Superdust”, “we”, “us”, or “our”) operates an integrated platform that includes:

  • A mobile application providing health, fitness, workout and nutrition programming

  • In-app messaging with coaches and trainers

  • Community features such as forums and group chats

  • An online store selling nutritional supplements, sports nutrition products, apparel, and related goods

  • Educational health and fitness content

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use:

  • Our website at www.superdust.au (“Website”)

  • Our mobile application (“App”)

  • Our online store and related services

Together, these are referred to as the “Platform” or “Service”.

If you have any questions about this Privacy Policy or our privacy practices, please contact us at ridewith@superdust.au.

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, you must not use the Platform.

2. When This Privacy Policy Applies

This Privacy Policy applies to information we collect:

  • Through the Website and App

  • Through purchases made via our online store

  • Through email, text, in-app messaging, and other communications with us

  • Through forms, surveys, account registration, and support requests

  • When you interact with our advertising or social media pages that link to this Privacy Policy

This Privacy Policy does not apply to information collected:

  • Offline or through websites or services that do not link to this Privacy Policy

  • By third-party websites, apps, or platforms (including payment processors, delivery services, or social networks)

  • Independently by trainers or coaches outside the Platform

3. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page.

If we make material changes that affect how we process your personal information or your rights, we will provide additional notice through the Platform or via email where required by law.

Your continued use of the Platform after changes take effect constitutes acceptance of the updated Privacy Policy.

4. Information We Collect

We collect personal information in several ways, depending on how you interact with the Platform.

4.1 Personal and Contact Information

  • Full name

  • Email address

  • Date of birth

  • Gender (optional)

  • Phone number

  • Account login credentials

  • Social or single sign-on details (e.g. Apple or Google login)

4.2 Account, Profile and Communications Data

  • Profile information you choose to provide

  • Messages sent to coaches, trainers, or other users

  • Community posts, comments, images or videos

  • Customer support inquiries and correspondence

4.3 Payment Information

Payment information is collected and processed by our third-party payment providers (such as Stripe, Shopify Payments, Apple Pay, or PayPal). We do not store your full credit card details.

5. Health and Nutrition-Related Information

With your consent where required by law, we may collect health and wellness information to provide personalised training, nutrition and performance services.

5.1 Types of Health Data Collected

Depending on your use of the Platform, this may include:

  • Exercise history, workout logs, and performance metrics

  • Fitness goals and progress tracking

  • Dietary preferences, restrictions, or allergies you voluntarily provide

  • Nutrition tracking or supplement usage information

  • Injury history, mobility limitations, or conditions relevant to training

  • Sleep data, stress indicators, or wellbeing metrics (if logged)

Providing health data is optional, but certain features may not function fully without it.

5.2 Health Data Utilisation

Health data is utilised solely to synchronise essential metrics and exercise-related information in order to provide accurate and personalised insights that support users’ health and fitness goals.

All health data is handled in accordance with applicable privacy and security standards and is treated as confidential. Health data is not shared with third-party applications or services for their independent use without your explicit consent, except where required to provide the Service or to comply with legal obligations.

This approach aligns with industry best practices and is designed to maintain transparency, data minimisation, and the protection of user privacy.

6. E-Commerce and Supplement Sales Information

Because we sell nutritional supplements and physical products, we collect additional information to process and fulfil orders.

6.1 Order and Shipping Information

  • Billing and shipping addresses

  • Phone number

  • Order contents and order history

  • Delivery and tracking information

  • Returns, refunds, or exchanges

6.2 Product Safety and Compliance

We may retain purchase and contact information where required to:

  • Comply with Australian consumer law

  • Meet tax and accounting obligations

  • Conduct product recalls or safety notifications

  • Maintain batch or lot tracking for supplements

7. Automatic Data Collection Technologies

When you use the Platform, we may automatically collect certain technical and usage information, including:

  • IP address

  • Device type and operating system

  • Browser type

  • Pages viewed and interactions

  • Cookies, pixels, and similar technologies

  • Analytics and advertising identifiers

These technologies help us operate the Platform, improve performance, personalise experiences, and prevent fraud.

8. How We Use Your Information

We use personal information for the following purposes:

  • Providing and operating the Platform

  • Creating and managing user accounts

  • Delivering personalised training and nutrition services

  • Processing orders, payments, shipping, and returns

  • Communicating with you about your account or purchases

  • Sending marketing communications where permitted

  • Improving our products, services, and user experience

  • Ensuring security, fraud prevention, and legal compliance

Where required by law, we rely on your consent or another lawful basis to process personal information.

9. How Long We Keep Your Information

We retain personal information only for as long as necessary to:

  • Provide the Service

  • Fulfil orders and customer support requests

  • Meet legal, tax, accounting, and product safety obligations

  • Resolve disputes or enforce agreements

Health data is generally retained for the duration of your account unless longer retention is required by law.

10. How We Share Your Information

We may share personal information with:

10.1 Coaches and Trainers

Where you use coaching features, relevant information is shared to enable personalised guidance.

10.2 Service Providers

Including providers that support:

  • Hosting and data storage

  • Payment processing

  • Shipping and fulfilment

  • Email and SMS delivery

  • Analytics and advertising

  • Customer support

These providers are contractually required to protect your information and use it only for the services they provide to us.

10.3 Legal and Business Disclosures

We may disclose information if required to:

  • Comply with legal obligations or court orders

  • Protect the rights, safety, or property of users or Superdust

  • Facilitate a business transaction such as a merger or sale of assets

We do not sell your personal information.

11. Children’s Privacy

The Platform is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will delete it.

In some jurisdictions (such as the EEA/UK), parental consent may be required for users under a higher age threshold.

12. How We Protect Your Information

We implement appropriate technical and organisational measures to protect personal information, including:

  • Secure servers and firewalls

  • Encryption in transit

  • Access controls

  • PCI-compliant payment processing

However, no system is completely secure. You use the Platform at your own risk.

13. Your Rights: Access, Correction, and Account Deletion

You may request to access, correct, or delete your personal information at any time.

Account Deletion

You may request the deletion of your personal information and user account by submitting a request through the in-app settings or via the contact form available on our Platform. Alternatively, you may email us with the subject line “Delete my account”, and include your first and last name and the email address associated with your account.

We will use commercially reasonable efforts to process and honour your request in accordance with applicable law. Please note that we may retain certain information where required by law or for legitimate administrative, accounting, tax, product safety, or compliance purposes.

Please also note that communications you send through the Service, as well as comments or content you post (including in community features), may remain stored or visible and may not be capable of modification or deletion once shared.

You may also control certain information we collect through your browser or mobile device settings. You may configure your browser to reject cookies or adjust your mobile device settings to limit location access. However, disabling these features may affect the functionality of the Service.

14. International Users

Your information may be processed in Australia, the United States, or other countries where our service providers operate. Where required, we implement appropriate safeguards for international data transfers.

15. EEA and UK Users (GDPR Rights)

If you are located in the European Economic Area or the United Kingdom, you have rights including:

  • Access to your personal data

  • Correction or deletion

  • Restriction or objection to processing

  • Data portability

  • Withdrawal of consent

  • Lodging a complaint with a supervisory authority

Superdust Pty Ltd is the data controller for GDPR purposes.

16. California Privacy Rights

If you are a California resident, you may have rights under California law to request information about how your personal data is collected, used, or disclosed, and to request access or deletion where applicable.

We do not sell personal information as defined under California law.

17. Google API Services Disclosure

Where the App uses Google APIs, Superdust complies with the Google API Services User Data Policy, including Limited Use requirements. Data accessed via Google APIs is used solely to provide or improve user-facing features.

18. Contacting Superdust

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: ridewith@superdust.au
Address:
Superdust Pty Ltd
2 Ada Avenue
Brookvale NSW 2101
Australia